Marketing Coordinator

Job Description: Marketing Coordinator

Company: Culligan by WaterCo

Position Type: Full-Time, Entry Level

Location: Lombard, IL

About the Company:
Culligan by WaterCo is a leader in the water treatment industry, known for innovative solutions and exceptional service. We are committed to enhancing the health and satisfaction of our customers through high-quality water solutions.

Job Overview:
We are seeking a dynamic and creative Marketing Coordinator to join our team. This role is ideal for someone passionate about social media and digital marketing, with a flair for creating engaging content and a keen understanding of demand generation marketing.

Key Responsibilities:

Social Media Management:

• Develop and manage the social media content calendar: Plan and organize monthly content themes, promotional activities, and special campaigns.
• Create compelling and engaging posts for various social platforms (Facebook, Twitter, Instagram, etc.): Craft visually appealing and on-brand content, including images, videos, and graphics.
• Respond promptly and professionally to customer inquiries and comments on social platforms: Monitor and manage online reputation by addressing feedback, questions, and concerns in a timely manner.
• Promote sales and special events through organic social media posts to drive additional leads: Leverage trending hashtags, collaborations with influencers, and interactive content to enhance reach and engagement.
• Analyze social media metrics to guide strategy: Use data from social media insights and analytics tools to refine content strategy and increase engagement rates.

Marketing Support:

• Assist in creating impactful marketing email campaigns: Work on segmentation, A/B testing, and analysis of email performance to optimize open and click-through rates.
• Design attractive sell sheets and product brochures: Utilize design software to create visually appealing and informative marketing materials.
• Contribute to the creation of diverse marketing content as needed: Develop blog posts, case studies, and white papers to support content marketing efforts.

Qualifications:

• Bachelor's Degree in Marketing, Communications, or a related field.
• 1 or more years of Marketing experience preferred.
• Strong organizational skills and the ability to handle multiple tasks simultaneously.
• A creative eye for design and attention to detail.
• Proficiency in social media platforms and digital marketing tools.
• Excellent written and verbal communication skills.
• A proactive approach to problem-solving and team collaboration.
• Basic knowledge of demand generation marketing principles.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Resourcefulness                                 Customer Focus                   Team Player

Passion                                                 Integrity                                  Analysis Skills

Detail Oriented                                     Communication                   Judgment/Decision Making

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